Tag Archives: fundraising terms
Follow-up thought on using the term “campaign”
Here’s another reason why we need to be cautious when using the term “campaign.” (See the blog post from September 24th.) I was having lunch with a colleague last week. She works for a large, national organization that structures most … Continue reading
Caution when using the word “Campaign”
You see the term everywhere, and not just in the political arena – “Campaign.” Nonprofit organizations have been using the term “Capital Campaign” or “Endowment Campaign” for years to describe large-scale, large-goal fundraising efforts to build a new facility, increase … Continue reading
Filed under Philanthropy and Fundraising
Marshall H. Ginn, CFRE
