This month, the Community Foundation for the National Capital Region, in partnership with the United Way of the National Capital region and Razoo , hosted the very first Give to the Max for the Washington Area. It was a tremendous success, with more than 17,000 people participating, resulting in more than $2 million in contributions to hundreds of organizations. The event energized many nonprofits to get creative, especially in areas of social media. Among those, For the Love of Children (FLOC) raised nearly $87,000 in that single day, and Little Lights Urban Ministries made their mark by bringing in 729 donors through the event.
Late in October, the 2011-2012 edition of the Catalogue for Philanthropy was released. This compendium of nonprofits from throughout the Washington, DC area serving a wide range of constituencies provides interested donors a highly targeted mechanism through which they can participate in thoughtful philanthropy. Other publications such as the Charity Choices DC-Area Guide, and the Post 200 spotlight on charities and associations on November 7th, all bring the needs and accomplishments of the nonprofit sector to the attention of the general public.
These are just a few of the many lists and publications that are out now to help donors make wise decisions. The BBB Wise Giving Alliance has released its fall/holiday 2011 “Wise Giving” guide, which is focused on social media. Charity Navigator, which has come out with a revised system of rating nonprofits, has also released its annual Holiday Giving Guide.
Is your nonprofit using these portals and guides as ways to learn about donor behavior? Are you using these sites to promote your nonprofit’s work?
Take time to find out how your nonprofit can benefit from promoting thoughtful philanthropy.