In our recent “News You Can Use” email, I suggested a few things are making me feel more confident about the future of fundraising. My confidence has increased such that I am encouraging organizations who have been putting off major campaigns to get those plans off of the back burner and start thinking about them again. It means, though, that organizations must start some planning activities pretty soon if they want to be in a position to be ready to undertake a campaign even as soon as early 2011.
Here are some of my “evidence” points that are giving me encouragement:
- For a few weeks now, the trickle of encouraging economic news has begun to increase. Just this week, respondents to a recent survey by the National Association for Business Economics indicated that more than 70% of economists believe the U.S. economy will see the real GDP grow this year by more than 2%.
- Foundations and individuals are seeing a good portion of their portfolios making a reasonable comeback from the scary days of late 2008 and early 2009.
- The AFP Foundation for Philanthropy in December just concluded its most successful fundraising year in its history.
- At the AFP conference it was reported that 60% of the association’s members indicated in a recent survey that they expect to raise more money in 2010 than in 2009.
- A number of consultants told me that inquiries about capital campaigns and feasibility studies are on the upswing.
- I have even begun to see an increase in new development job postings around the Washington area.
What do you think?? Are you feeling more confident? What about your donors? What are you doing to keep them engaged?
Share your comments here on this blog and let us know what’s on your mind.
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