Year-End Fundraising Tip – Highlight Your Button!

 (I just got this tip from my colleagues at AFP/DC at our breakfast seminar this morning, so I’m passing it along.)

 Here’s a quick tip for enhancing your year-end fundraising: 

 Starting November 1^st, move your “Donate Now” button to a very prominent place on your organization’s home page. 

 Don’t make potential donors waste any time trying to figure out how to make a gift.  

If your “Donate” option is on the navigation bar, create a special button on your home page.  If you’ve already got a button, increase its size, change its color, etc. – whatever it takes to get it noticed.

 This may take a couple of conversations with your IT folks or with the Communications Department, but it will be worth it.  This will be especially true if your year-end appeals are driving traffic to your website.  Your donors will appreciate it.

 If you want, you can put your home page back to the way it was on January 1^st.