What’s Fresh Today???

Our newest “News You Can Use” email is focusing on ways to take a “fresh approach” to familiar topics in fundraising, board development and nonprofit management.  Ideas raised included enhanced ways to do role playing, helping your donors to tell your story and enabling board members to stay busy while not asking.  For more information, or to get onto our mailing list, visit www.capdevstrat.com.

Now, it’s your turn.

Tell us what’s you’re doing that’s fresh, original, innovative or creative!  Use the comments section to share some of your ideas for how a new approach, a different tactic or a wild idea has made an impact on your fundraising and your nonprofit.  Are you doing something interesting with your fall appeal letters this year?  Are your major donor events taking on a special looking in the coming months?  Have you found a way to engage your board members that’s fun and memorable?  If so, share it with your peers.

Let’s recognize and celebrate your successes!  Tell us what’s fresh today.

Year-End Fundraising Tip – Highlight Your Button!

 (I just got this tip from my colleagues at AFP/DC at our breakfast seminar this morning, so I’m passing it along.)

 Here’s a quick tip for enhancing your year-end fundraising: 

 Starting November 1^st, move your “Donate Now” button to a very prominent place on your organization’s home page. 

 Don’t make potential donors waste any time trying to figure out how to make a gift.  

If your “Donate” option is on the navigation bar, create a special button on your home page.  If you’ve already got a button, increase its size, change its color, etc. – whatever it takes to get it noticed.

 This may take a couple of conversations with your IT folks or with the Communications Department, but it will be worth it.  This will be especially true if your year-end appeals are driving traffic to your website.  Your donors will appreciate it.

 If you want, you can put your home page back to the way it was on January 1^st.